Jordan 4 Retro University Blue (GS)

The Iconic Air Jordan 4: A Complete Guide

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Welcome to Im Your Wardrobe, New Zealand's premier store for authentic streetwear and sneakers. Today we take a deep dive into the history, design elements, and current trends surrounding the iconic Air Jordan 4. With a silhouette that is as old as time itself, sneakerheads and newbies enjoy the freshness of the Air Jordan 4 with every season it comes through.

History of Air Jordan 4

The release year for the Air Jordan 4 was 1989. It was again a design from Tinker Hatfield and continued the growth that the series showed with each new model. But, this wasn't just another addition to the lineup; it was a phenomenon that redefined style and culture while still giving a high level of performance. Worn by Michael Jordan and forever after, the Air Jordan 4 was known for its design features: visible Air unit technology and top-notch leather manufacturing. This provided comfort, durability, style, and above all else, high performance.

Design Features and Key Elements

One of its most notable features is the wings on the sides, which are said to symbolize Michael Jordan's leaping ability on the basketball court. Aside from that, it rocks its own lacing system with plastic wing eyelets to ensure that everything holds up for support and longevity. Over the years, the Air Jordan 4 has seen colorway after collaboration, exclusives, and the like—from the Jordan 4 Retro Undefeated (2018 Sample) that put it obviously on a whole other plane of popularity. The Air Jordan 4 sneaker remains one of the most exclusive Jordan sneakers to find.

Iconic Collaborations and Limited Releases

Other Air Jordan 4s collaborations have attained legendary status, often going for prices in the aftermarket that are far beyond their initial retail. These extremely limited drops end up setting the sneaker world on fire with their buzz.

Air Jordan 4 x Off-White

One of its greatest collaborations is in the styling of Off-White from Virgil Abloh. This deconstructed look, the text on the medial side, the transparent materials, the zip ties—makes it pretty much a modern classic.

Air Jordan 4 x Travis Scott

Another lauded collaboration from Travis Scott on the Air Jordan 4, featuring Cactus Jack branding and, of course, an eccentric colorway, it is one of the most wanted sneakers nowadays in the sneaker community.

Air Jordan 4 x Union LA

Union LA gave an interesting re-look at the Air Jordan 4 through new color schemes and different materials to add a flair to the classic look.

The Current State of Air Jordan 4

Modern Innovations

Nike continues innovating on the Air Jordan 4 by introducing new colorways and materials, but keeping the design close to the original. This combination of new and old thus makes the sneaker relevant to today's market.

Resurgence in Popularity

The Air Jordan 4 has seen a resurgence in popularity among nostalgic fans and new sneaker enthusiasts. This demand is mirrored by the thriving resale market, in which rare editions can go for thousands of dollars.

Why is There a Resale Market for Air Jordan 4s?

Leading the scene in all exclusive sneaker and streetwear categories is the Air Jordan 4, as it demands resale prices far above what its retail price used to be. But why? Well, the reasons are multifaceted and revolve around supply versus demand, exclusivity in releases, key collaborations, and cultural importance.

Limited Supply, High Demand

One of the main factors for the Air Jordan 4's high resale value is the supply and demand. Even with consistent releases by Jordan Brand, the demand for this iconic sneaker supersedes the supply, hence driving up prices in the resale market.

Strategic Collaborations

Jordan Brand's strategic release of many iterations of the Air Jordan 4 by brands such as Off-White, Travis Scott, and Union LA has not only made the sneaker more exclusive but also a collector's item. These collaborations give a new life to the history of the shoe and keep fans salivating over what's going to come next.

How to Tell If Your Air Jordan 4s Are Authentic?

Confirming the authenticity of Air Jordan 4s is very important to serious sneakerheads. There are quite a few features one should look out for in doing legit checks on Air Jordan 4s. The Jordans show very clean, clear stitching, especially on the Jordan Jumpman logo at the heel. The high-quality material used on the Air Jordan 4s makes them durable and resistant to wearing out and tearing. The lace locks and the wings have the correct holes and stitch, which enables a perfect match between the laces. Lastly, even the smell can be a vital element when authenticating some Air Jordan 4s.

Our Authentication Process

At Im Your Wardrobe, we leave nothing to chance. Each pair of Air Jordan 4s we touch goes through adequate authentication by the hands of our team. Our multi-step process ensures that no pair slips through the cracks and we sell only 100% authentic Air Jordan 4s.

How Do Air Jordan 4s Fit?

Air Jordan 4s usually fit true to size, meaning you should order the size you normally wear in most sneakers. Visit our Sizing Guide Here: https://imyourwardrobe.com/pages/sizing-guide

Comfortable and Versatile

One of the few shoes that truly bridges the comfort of a basketball shoe with the daily-wear casual versatility of a running-inspired silhouette. The Jordan 4 is comfortable both on and off the court. Air cushioning inside the midsole softens hard impact while a padded tongue and inner side panels finish the fit.

Sizing Tips

• True to Size: Most say that Air Jordan 4s fit true to size.
• Comfortable Fit: They are padded on the inside, and they are made of quality materials, so they are great for use over time.
• Versatile Style: Air Jordan 4s can be styled in multiple ways, thus being a favorite to many sneakerheads.

Where to Find Authentic Air Jordan 4s in New Zealand

Shop at Im Your Wardrobe

For New Zealand sneaker enthusiasts, finding authentic Air Jordan 4s may be quite the task. At Im Your Wardrobe, we bring you a curated range of some of the most exclusive and seldom-seen Air Jordan 4s available in New Zealand. We stock a range of sizes from smaller kids sizes all the way up to size 15US. 

Why Buy Jordan 4s from Im Your Wardrobe?

• Guaranteed Authenticity: Every pair passes through a very strict, multi-step process of authentication so you receive authentic sneakers.
• Wide Selection: Shop our collection of Men's, Women's, and Grade School Air Jordan 4s across a range of sizes.
• Easy Shopping: Based in Auckland, New Zealand, we do quick and reliable shipping across the country. So get your Jordan 4 in NZ with ease.
• Trusted by Customers: We are the MOST trusted sneaker store in NZ with easily the most 5-star reviews from our customers.
• Easy Size Exchanges/Returns: We allow size exchanges and returns so you can shop with confidence knowing if you select the wrong size we can help you out getting the correct size.
• New Zealand Owned and Operated: Yes, we're NZ owned and operated! We know how worrying it can be shopping from websites overseas. Will you get taxed? Will your item get stuck at customs? With us, everything is shipped from Auckland, New Zealand so your good to go, no hidden fees!

The Wrap-Up

The Air Jordan 4 is just a timeless classic that one can never go wrong with for its amazing design, comfort, and cultural significance in its fans' lives. From iconic collaborations to modern innovations, the Air Jordan 4 remains at the top of sneaker culture. Look into our collection at Im Your Wardrobe and up your sneaker game with authentic Air Jordan 4s.

Relating Links:

Air Jordan 4s: https://imyourwardrobe.com/collections/jordan-4
All Air Jordans: https://imyourwardrobe.com/collections/jordan
All Sneakers: https://imyourwardrobe.com/collections/allsneakers
About Us: https://imyourwardrobe.com/pages/about-us
Sizing Guide: https://imyourwardrobe.com/pages/sizing-guide
Returns & Size Exchanges: https://imyourwardrobe.com/pages/returns-exchanges
Shipping Policy: https://imyourwardrobe.com/pages/shipping-policy
Authenticity: https://imyourwardrobe.com/pages/authenticity

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