The Journey of Yeezy in the Sneaker Game: From Nike to Adidas

Hey there! Welcome to Im Your Wardrobe, your premier destination for authentic streetwear and sneakers. Today, let's talk about the journey of Yeezy sneakers – it's actually kind of interesting. You do know Yeezys are a big deal in the sneaker game, right? Well, this all began way back when Kanye West was really beginning to make a name for himself – specifically his collab with Bape, and obviously with Nike before he made that huge leap to Adidas. Let's break it down.

Kanye West Early Collaborations: Bape and Nike

Before Yeezy was a house hold name, Kanye teamed up with A Bathing Ape back in 2007. What emerged from this were the Bapesta College Dropout sneakers, which accrued a whole lot of attention, ending up being Kanye's first major sneaker move.

In 2009, he collaborated with Nike to produce the highly recognized Air Yeezy 1 and Air Yeezy 2. These kicks were game-changers; high fashion fused with streetwear. Due to some creative and financial grievances, Kanye broke up with Nike, which opened the avenues of something new with Adidas.

How Adidas Partnership Did Everything

In 2015, Kanye linked up with Adidas, and there was the perfect storm. They released the Yeezy brand with the Yeezy Boost 750 Light Brown and the Yeezy Boost 350 Turtle Dove. Just like that, sneakers took over. The shoes were meshed in style from the brilliant mind of Kanye with Adidas' Boost technology for unparalleled comfort and great looks.

Classic Yeezy Models

Yeezy Boost 350 V2:

Sleek designs with Boost cushioning make them extremely popular. Its Primeknit upper gives the perfect fit, like a sock, perfect for everyday wear.

What makes the Yeezy 350 so comfortable?

The Yeezy Boost 350 V2 is one of the most iconic models in the Yeezy lineup. Not only because of it's design and style but the comfort of the Yeezy 350 model is what makes it very popular. The boost technology provides amazing levels of comfort and bounce. This making the Yeezy 350 a go-to everyday sneaker. The Primeknit upper conforms to the foot, providing a snug, sock-like fit that enhances overall comfort.

Yeezy Boost 700:

This Wave Runner 700 features the highly loved 'chunky' silhouette. Upper of suede, leather, and mesh mix, together with the Boost midsole, blend looks with comfort.

Yeezy Slides and Foam Runners:

These are eye-catchy products. Put simply, the Slides have been designed using soft EVA foam, while the Foam Runners use special lightweight, durable foam.

What makes the Yeezy Slides & Foam Runners so comfortable?

Yeezy Slides elevate comfort with a sleek design and soft EVA foam build. Many sneaker heads choose the Yeezy Slides as their everyday lazy shoe. The all-in-one design of the Slides is what makes the Yeezy Slides so durable.

Yeezy Foam Runners have a modern look and feel to them. They are made from a special foam material making them light and easy to wear. The design incorporates a modern twist to an everyday sneaker.

Yeezy's Expansion into Apparel and Collaborations

Of course Yeezy doesn't just stop at sneakers. The brand has expanded into an apparel branch and ultra-high-profile collaborations, like what happened with GAP and Gosha Rubchinskiy, really make Yeezy's influence on fashion.

Yeezy x GAP:

This is a mix between the avant-gardism of Yeezy and classic American vibes from GAP, basically making unique fashion pieces available to people.

Yeezy x Gosha Rubchinskiy:

Here, future-oriented design by Yeezy meets the post-Soviet aesthetic of Gosha. Style meets cultural relevance in the frame of this line.

Kanye West and Adidas: What Happened?

Back in 2022, Adidas announced that they will no longer work with Kanye West. This was based off of Kanye's antisemitic opinions that he voiced on his Instagram and twitter account.

Following this Adidas reported that their company will be going through a $540M loss annually for not selling Yeezy products. Some people say that Yeezy was keeping the Adidas brand afloat in regards to market share in the sneaker industry.

In late 2023 Adidas announced they will start to sell the Yeezy products again.

How can I tell my Yeezys are Authentic?

The thought of knowing if your Yeezys are authentic or not can be daunting. The high demand for Yeezys and in some cases high resell prices it has caused a surge in fake Yeezys. People trying to take advantage of the hype on Yeezy sneakers. Here is a guide on how to authenticate your Yeezy sneakers, recommending the importance of purchasing from a trusted marketplace like Im Your Wardrobe.

The smell test: If your Yeezys have a strong glue smell it's a big red flag. Educated sneaker heads know the glue smell is a red flag for any sneaker. When it comes to Yeezys making sure they smell somewhat normal and the glue smell doesn't overpower the entire shoe.

Material Quality: Authentic Yeezys are made high quality material. This is what makes the Yeezys so comfortable and durable. We suggest looking for premium fabric, clean and crisp stitching with no errors or over-stitching and lastly no big glue marks.

Stitching Precision: As mentioned above the stitching is very important. Genuine Yeezys have tidy and clean stitching lines. The most important areas to look out for are near the heel and close to the laces. There should also be no loose hanging material.

The Boost Technology: There are a few models that have the Boost technology. This makes the Yeezys very comfortable and bouncy. Often the fake Yeezys feel quite stiff in regards to the sole and boost technology.

The Box and Packaging: Authentic Yeezys are packaged in boxes matching the shoe's model and colorway. Beware of any packaging discrepancies or spelling errors on the label, as these are red flags for counterfeits.

Price: This is where a lot of people can get enticed to purchase a fake pair of Yeezys. If the price is too good to be true then best believe they are fake. Yeezys have a high resell not only due to the demand but also the quality. If there is a pair of Yeezys that seem very cheap then this is an obvious red flag.

The best way to make sure you're purchasing authentic Yeezys is to purchase from a creditable marketplace like Im Your Wardrobe. At Im Your Wardrobe we have sold 100s of Yeezys and are highly educated on authentic Yeezy sneakers. Im Your Wardrobe is a go-to marketplace in New Zealand for Yeezy sneakers. Here are a few reasons why:

Customer Support: We have an amazing team that can help address any issues or concerns. You are talking to real people and we make sure all concerns are taken care of. Im Your Wardrobe offers unmatched customer support and this can be shown in our reviews. We are New Zealand owned and operated.

Reputation: At Im Your Wardrobe we have been selling Yeezys for over 5 years in New Zealand. Our reputation is everything in this type of market. We understand spending your hard earned money can come with some concerns. We having raving customers and we're proud to be New Zealand's top rated sneaker store.

How do Yeezys fit?

How does the Yeezy 350 V2 fit?

Generally, any Yeezy 350 V2 model fits slightly small. So, we recommend going up .5 size from your normal US size. This will ensure a true to size fit.

At Im Your Wardrobe we offer size exchanges so if you are to purchase the wrong size we can assist you. Im Your Wardrobe is New Zealand's premier online sneaker marketplace providing authentic Yeezy Sneakers.

How does the Yeezy Slide fit?

Generally, any Yeezy Slide model fits small. Yeezy Slides only come in full sizes, there are no half sizes in any Yeezy Slide model. So, when looking to purchase Yeezy Slides we recommend going up one full size. This will ensure a true to size fit. For exmaple if you are normally a 8 US Men's we recommend going for a size 9 US Men's. This is the same for Women's sizes.

At Im Your Wardrobe we offer size exchanges so if you are to purchase the wrong size we can assist you. Im Your Wardrobe is New Zealand's premier online sneaker marketplace providing authentic Yeezy Sneakers.

How does the Yeezy Foam Runner fit?

Generally, any Yeezy Foam Runner model fits true to size. Yeezy Foam Runners only come in full sizes similar to Yeezy Slides, there are no half sizes in any Yeezy Foam Runner model. When looking to purchase Yeezy Foam Runners we recommend going for your normal US size. This will ensure a true to size fit. For exmaple if you are normally a 8 US Men's we recommend going for a size 8 US Men's. This is the same for Women's sizes.

At Im Your Wardrobe we offer size exchanges so if you are to purchase the wrong size we can assist you. Im Your Wardrobe is New Zealand's premier online sneaker marketplace providing authentic Yeezy Sneakers.

Why is there a resell market on Yeezys?

There is an ever-growing resale market for Yeezys, mainly driven by huge demand vs. limited supply. Here's why:

1. The Hype: Yeezys are backed by the man himself Kanye West. Kanye is a massive figure when it comes to fashion, culture and music. This bleeds into the hype of the Yeezy sneakers. All previous brand collaborations Yeezy has done have all performed well in regards to the resell market.
2. Limited Production: Adidas intentionally limits the production of Yeezys. Majority of Yeezys are released via a raffle system. This is to create a fair and even playing field. This creates further scarcity and driving up demand ultimately pushing up the price.
3. Fashion and Cultural Appeal: Yeezys are not just sneakers; they represent a fusion of fashion, culture, and celebrity. Kanye West's association with the sneaker is what makes sneaker heads go crazy for them. Kanye himself wears the Yeezys with all types of outfits and showcases the new releases. You could say he is his own billboard when it comes to Yeezy sneakers.
4. Resale Profits: With Yeezys being limited and of high demand this creates the secondary market. Since the beginning have been able to be sold well above their retail price. This resale market thrives because there are always buyers willing to pay a premium to own a pair of Yeezys, especially if they missed out on the initial release.

Why Buy Yeezys from Im Your Wardrobe?

Im Your Wardrobe is New Zealand's premier online sneaker marketplace. With an extensive collection of authentic sneakers, including a variety of Yeezys, here is why you must get it from us:

Guaranteed Authenticity: We meticulously authenticate every Yeezy through a rigorous multi-step process. When you buy from us, you can be confident that your Yeezys are 100% genuine.

Wide Selection: Our collection includes all the high-demand Yeezy models. We offer the largest range of Yeezys in New Zealand, ensuring you find exactly what you're looking for.

Easy Shopping: Located in Auckland, New Zealand, we provide fast and reliable shipping across the country, making your shopping experience smooth and hassle-free.

Trusted by Customers: As New Zealand's most trusted sneaker store, we boast the highest number of 5-star reviews from our satisfied customers.

Easy Size Exchanges/Returns: We offer size exchanges and returns, so you can shop with confidence. If you pick the wrong size, we've got you covered.

New Zealand Owned and Operated: We are proudly NZ owned and operated! Shopping locally with us means no worries about overseas taxes or customs delays. Everything ships directly from Auckland, New Zealand, with no hidden fees.

Im Your Wardrobe: Your Premier Streetwear Marketplace

At Im Your Wardrobe, we’re New Zealand’s top destination for authentic streetwear. Our focus is on bringing you those hard-to-find, limited-edition pieces, including the highly coveted Yeezy sneakers. By partnering with trusted consignors, we ensure our platform is the go-to spot for collectors and enthusiasts to buy and sell exclusive items.

Our expert team meticulously authenticates every product to guarantee its genuineness and quality. We bridge the gap between sellers and buyers, ensuring that streetwear fans can confidently access the best and rarest items out there. Explore our curated selection of Yeezy sneakers and discover why Im Your Wardrobe is New Zealand’s trusted streetwear marketplace.

The Wrap-Up

Over the years, Yeezy has been changing the game in sneakers with groundbreaking design and collaboration—bridging style, comfort, and relevance to culture. From the Yeezy Boost 350 V2 to the quirky Foam Runners, the Yeezys will never stop amazing the world of sneakerheads out there. Level up in our collection at Im Your Wardrobe in authentic Yeezys.

Relating Links:

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Sizing Guide: https://imyourwardrobe.com/pages/sizing-guide
Returns & Size Exchanges: https://imyourwardrobe.com/pages/returns-exchanges
Shipping Policy: https://imyourwardrobe.com/pages/shipping-policy
Authenticity: https://imyourwardrobe.com/pages/authenticity