The New Balance 550 started as a 1989 basketball shoe and came back in 2020 through Aimé Leon Dore. Shop authentic 550s including Aimé Leon Dore collaborations and classic white colourways.
Every item is 100% authentic, guaranteed. Delivered anywhere in New Zealand in 3–8 business days, with free shipping on every order.
The 550 runs slightly long, so many people go half a size down from their usual size. If you have wide feet, stick with your normal size, as the toe box is not especially wide. Our sizing guide can help.
The 550 started life as a basketball shoe in 1989. It faded away for decades before New Balance brought it back in 2020, helped by a collaboration with Aimé Leon Dore, and it quickly became one of the brand's best sellers.
They are comfortable for everyday wear, with a padded collar and a cushioned sole. Being a retro basketball shoe, they feel firmer than modern running-style sneakers such as the 9060 or 2002R.
Use shoe trees or crease guards to protect the leather toe, and clean the white leather with a soft brush and mild cleaner. Keeping them out of direct sunlight helps stop the sole and leather from yellowing.
Yes. Every pair is checked by hand before we ship it from Auckland, and you can read about our process on our authenticity page.
